“I didn’t even know illustration was a job.”

Fede’s education was all art based from high school, until she decided she wanted to work in advertising…it took one master degree in London, 6 creative placements and 3 different creative partners to realise she hated it.

She loved doodling silly things though, but she didn’t know she could make a living out of it so she got herself an admin job and kept doodling, 2 years and a pandemic later she realises she has an actual portfolio in her hands and starts stalking people on Linkedin…et voilà 2 years later she’s worked with brands such as: